eToro kickstarts the Premier League with a historic sponsorship deal

The famous social trading platform eToro has just announced a unique sponsorship deal with seven British Premier League teams. This list includes Tottenham Hotspur that currently occupy the fifth place in the rankings, as well as Newcastle, Southampton, Brighton & Hove Albion, Cardiff, Crystal Palace and Leicester City. Certainly not a bad line-up…

The Rise Of eToro

For those of you who do not know eToro, it is a social trading and multi-asset brokerage firm founded in 2006 under the name of RetailFX.

It is only in 2010 that the platform now named eToro released its staple feature, a social investment platform and a copy-trading tool that has now been mimicked by many of the brokers reviewed on this website. This ground-breaking feature allows any user to “copy” or reproduce the top traders’ investments.

The company has been steadily growing since then thanks to massive (and very successful) fundraising efforts as well as blockchain-based innovations.

By 2018, it has reached a total valuation of $800 million. All in all, eToro is one of the leading brokers of the market and certainly a website to consider for your day to day trading!

Details Of The Premier League Deal

In terms of marketing, you might have already seen the name eToro painted on a few London cabs, but this kind of football sponsorship deal has never been seen before.

Many industry analysts argue that the size of the agreement could reach between £4 and £5 million. All experts will agree that sponsoring seven teams of the Premier League has a unique touch to it. Following the firm’s innovating spirit, this is the first Premier League sponsorship in history to be paid in Bitcoin.

This twist shows eToro’s efforts to boost global crypto-currency offering.

This deal is part of eToro’s strategy to further its penetration of the UK market. And for the moment, it is working quite well as many British investors have come to understand the benefits of social and copy trading. There is no better way to trade than to learn from the best…