eToro (Operating as eToro UK Ltd in the UK) are a rapidly growing social investment broker. While they are not strictly binary options brokers, the approach – to simplify investing, and offer more people a route into the world of investment – is similar to the clarity of binaries. The brand were pioneers of ‘social trading‘ – the practise of trading socially, sharing trading knowledge and giving users the ability to follow other traders – and profit from their trades.
Social trading requires depth of traders. eToro currently has 4.5 million traders, meaning there is a wealth of trading knowledge and no shortage of social interaction. The firm is regulated by the Financial Conduct Authority (reference 583263), giving UK consumers the maximum amount of confidence.
Jump straight to the eToro “How to” guides.
The eToro trading window has been designed for simplicity and ease of use. The virtual portfolio (demo account) is opened for traders immediately, giving quick access for traders to get used to the platform before carrying out any ‘real money’ trades. The new platform has replaced the ‘WebTrader‘ view – but users can toggle back to that display if they wish.
There are numerous routes to get to a trading window. The left hand menu gives traders access to their account details, including their portfolios (both virtual and real) and their bespoke ‘watchlists’. Trades can be opened by simply selecting the asset within either of these windows.
Alternatively, traders can select the ‘Markets‘ menu option. This opens up the full range of assets available at eToro. The markets can be filtered by category – Stocks, Commodities, Currencies and indices – and further filters can then also be applied – for example, traders may want to see stocks from just the ‘Technology’ sector. Once the desired assets are listed, selecting any of the markets will open a new window showing the latest conversations regarding that asset, as well as an option to look at the latest price charts. Clicking the ‘Trade‘ button then opens the trading window.
The trading window contains a lot of information, but the design ensures everything is clear. The Sell or Buy button is at the very top, followed by the asset, with the current value. The price movement for that trading day is also shown. To the right is a drop down list that allows traders to place an ‘order‘ if they want to wait for a specific price, or if the local market for that asset is currently closed. The default setting is ‘trade‘ – to open a trade immediately.
Beneath the asset information is the trade amount box. This can be amended via the -/+ buttons, or overtyped. Under the amount are three boxes – these will update as the amount is amended. The first is the stop loss – the point at which a trade will be closed if the price moves against the trader. This is a key field for managing risk. Amend the figure up or down as required.
The centre field controls leverage. Traders should fully understand the additional risk leverage entails before using this feature, but it is possible to trade with X25 leverage – even higher on certain foreign exchange pairs. The leverage will also influence the costs of keeping a trade open overnight, or at weekends.
The number of ‘units‘ that the trade will purchase will update depending on the trade amount, and leverage band selected. There is then a ‘Take profit’ field, which is a point at which the trade will be closed, if a certain level of profit has been made. Clicking the trade button at the foot of the window will confirm the trade immediately. The trade will then be visible in the portfolio area.
When traders first open an account at eToro, there is a useful wizard that introduces traders to all the relevant screens and guides them through making a ‘virtual money’ trade. It is a great way to make new traders familiar with the tools and screens. It can be accessed again at any time from the help menu.
The key feature for the social trading platform however, is the copy feature. If traders do not understand a particular asset themselves, they can profit from someone who does. This is the main draw of eToro. Many users will not actually trade themselves, they will simply invest in other traders who they believe will make profits.
In order to copy a trader, users first need to search for the people they most want to know about. The ‘People‘ menu option, opens up a huge database of all the traders on eToro. From here users can begin to filter down the results to find exactly the traders they want to copy.
Traders can be filtered by location, the assets they invest in, their performance and their recent activity. So if a user wants a UK based commodities expert, who has made at least 10% profit in the last 6 months – eToro will find a range of traders that fit the bill – in seconds. Results can then be filtered even further based on a whole range of values including risk, trading size and recent activity.
Individual traders can then be selected for closer analysis. Message boards, monthly trading performance and the current portfolio can all be double checked. Once a user has found a trader they wish to copy, they simply select the ‘copy’ button.
The copy screen is incredibly simple. The user needs to enter the amount they wish to invest, and a stop loss figure. They can also choose to open all the trades that the trader already has open – or none of them (and only wait to follow new trades). Those are the only choices the copier needs to make. Selecting the ‘Copy‘ button commits that amount to copy that trader.
Whatever trades are made will be emulated on the the user’s account, with figures amended relative to the amount the user selected to ‘copy’ with. It could not be simpler to profit from established traders.
Traders who are copied themselves, earn additional commission from the broker, based on the number of traders who follow them. So the setup is attractive to investors new to the markets, as they can follow market veterans. While experienced traders are also able to boost trading profits further, meaning everyone wins. eToro profits from their ‘spread’ or margin on each trade – they make a small percentage whether a trader wins or loses. But the firm know winning players will trade more often – generating them higher income – so they want to see players making a profit.
The asset choice at eToro is very good. Stocks are a clear strength. There are over 250 companies from around the globe available to trade. Elsewhere, there are over 30 currency pairs, including all of the major Forex currencies. There are 10 indices available and just 3 commodities – this list is likely to get expanded.
eToro make a small charge for leveraged positions held overnight, or over the weekend. This is standard practice for CFD brokers. This reflects their own costs in maintaining the position. The larger the trade (once leverage is considered) the larger the fee will be.
As an example a $10,000 position with no additional leverage will not incur a nightly charge. If the same trade had X5 leverage (so the position effectively totals $50,000) then a nightly fee of £8.48 would apply. The fees represent a tiny proportion of the overall trade value, but are worth being aware of if traders are planning to leverage a long term trade.
eToro offer a free mobile application and tailor the app based on the operating platform, meaning the user experience is optimised. The eToro iphone (iOS) version requires version 6.0 or above, while android needs version 2.3 and up.
The application itself attempts to emulate the trading look and feel of the full website. The searches are clear, and viewing areas large. The full range of assets available on the website are also there on the mobile app.
The app shows a full trading history, and all the live prices are available – as are the familiar searches for ‘Markets’ and ‘People’.
Trading accounts can be funded from the application and there are also some charting features included, which makes research possible ‘on the go’. The whole service is designed to make trading easier, and the mobile app compliments that aim.
The payout details at eToro are not comparable to standard binary options brokers. Payouts will be scalable based on the leverage applied and performance of the asset. For this reason, traders must understand the risk in each trade.
The trading platform includes risk management elements such as stop losses, so that traders can control their risk. This is an important distinction from traditional binary options, where the risk is known with absolute accuracy.
eToro provide a full range of deposit and withdrawal options. The minimum deposit is $200. Traders can use Credit cards, Paypal, Skrill, Neteller, Giropay (Sofort) or wire transfer – there are also further options available if required. As a firm that is fully regulated by the Financial Conduct Authority, there are strict verification steps that must be confirmed before the first withdrawal is made. Delays with withdrawals are a source for many disputes among brokers, so it well worth organising the verification steps well before making the first withdrawal. The UK steps include;
One down side to the eToro withdrawal process is the charges. Rival brokers allow one free withdrawal per month or do not charge at all. eToro charge $5 for withdrawals up to $200, $10 between $200 and $500 and $25 for anything above $500. This is something the brand could look to improve in our opinion.
eToro suffers relatively few complaints. One repeated issue is disgruntled copy traders who were disappointed when the trader being copied did not perform as they previously had in terms of profit. This is not a fault of the broker themselves. Withdrawal delays can cause some disputes, but new clients ensuring they complete their verification steps, can ensure there are no further hold ups when a withdrawal is subsequently requested.
The below video offers a demo of the trading platform and social trading process:
eToro offer their clients the following features and benefits:
eToro is certainly a unique offering. For those looking to profit from trading, but without the skills or confidence to go it alone, the copy trader function is an excellent way to get introduced to the markets. Once a trader is more comfortable, they can begin making their own investment decisions. For experienced traders, we feel the offering from eToro could be expanded, to allow more research and possibly advanced charting – the attraction for established traders of course, is the ability to make even more money on trades, by attracting followers. The social trading concept is one that is well worth investigating, and with a default virtual account, the platform can be trialled risk free.
eToro’s CopyTrader™ system is the perfect solution for traders who lack the time or experience to trade, by enabling them to attach some of their funds to other traders, copying every move they make in real-time. eToro works in full transparency, making each client’s portfolio, track record, fail/success ratio, and Risk Score available for all to see. Clients can use the “People Search” tool, and filter results according to Risk Score, asset classes, gain, and more.
Successful eToro traders can apply (there are criteria to be met first), and receive Popular Investor status. Once accepted into the program, traders could rise up the levels. These range from Cadet to Elite Popular Investors. Each level receives great perks along the way, such as:
All payments to Popular Investors are real, immediately withdrawable funds.
CopyFunds™ are a brand new way to invest online. There are two types of CopyFunds™: Market CopyFunds, which group several assets following a predetermined trading strategy, and Top Trader CopyFunds, which group successful eToro investors together. Each fund is managed by a sophisticated algorithm to optimize the fund. With each fund composed of multiple elements, diversity and risk management are improved hugely.
The Copy Fund feature offers the chance to follow a range of active traders, selected based on performance by the Copy Fund algorithm. Each trader is followed using a percentage of the fund capital, and those allocations will change based on performance. It is an interesting concept which reduces risk for the copying trader, and offers access to the best performing traders, without the need for constant monitoring of performance.
An alternative to copying a range of traders, is to copy a range of assets within one asset class or category. For example, banking or technology. For example, the firm offer a fund based on “TheBigBanks” or another with gives the trader exposure to US based ETFs.
The concept is again appealing to traders who want exposure to a particular asset class, but do not want to setup a range of different copying trades. Now, they can get more diverse exposure, in a fraction of the time. There is even a fund that goes short across a range of assets, enabling traders to hedge against market crashes.
The list of funds is being added to all the time (with the broker taking requests from traders). So if there is no fund covering emerging markets, just ask.
The answer is generally “no”, but traders do need to be aware of the position HMRC takes. Read a full, detailed response in this article on UK tax and binary options, written after consultation with HMRC.
eToro offer contracts for difference (CFDs). These financial products are regulated by the FCA (Financial Conduct Authority), so UK consumers get a strong level of protection when trading at eToro.
eToro (UK) Ltd represent the UK based arm of the firm. They are registered at Companies House. Being regulated by the FCA (View details) ensures UK consumers have access to official channels for disputes. Or in the event of financial issues with the firm. So consumers can raise problems with the Financial Ombudsman Service, (to raise disputes) or the Financial Services Compensation Scheme (If eToro UK Ltd cease trading for any reason).
The consumer protection is far greater than at the majority of binary options brokers, and means UK investors can use the firm with absolute confidence.
The eToro website is available 24 hours a day, but particular assets will only be available to trade when the market is open for that asset. So Stocks listed on the London Stock Exchange will be available during UK trading hours – but not outside of those. Outside of trading hours, it is possible to open ‘orders’ which will then be fulfilled when the market is next available. Traders need to select the price they are happy to trade at, and orders will be filled once the market is open and the price set is available.
Copying a trader at eToro is one of the key features. The steps to copying a trader are:
We cover how to copy traders, with screenshots, in more detail in our full article – How to copy traders.
Finding traders to copy is simple, but does require some time and research in order to find the right trader for you.
From the Copy Trader screen, users are presented with a number of filters in order to narrow their search. These include:
eToro will also list the most copied traders, those with low risk or those trending.
It is important not to be drawn in immediately by a huge short term profit figure. One profitable trade may have masked 2 or 3 years of losses. So in order to find the more consistent traders, it is worth setting the ‘timeframe’ filter to a long term setting (one or two years). The handy ‘risk’ score, is also a very quick guide as to whether that trader fits the trading requirements of the user. (Risk score is explained in detail in a separate FAQ below).
Once a few candidates have been shortlisted, each can be clicked on to get a view of their past performance. Profits are broken down per month – this gives a great overview of consistency. Regular monthly profit is, of course, desirable – but the odd negative month is not a show stopper.
Users need to determine what they are looking for in a trader. A trader making regular monthly gains of 3% or 5% would be great, but some might be looking for a higher risk trader, who goes through sharp performance swings – hoping to catch them during an upswing.
So there is no right or wrong answer in who to copy, it will be down to the individual – but the more time invested in the decision of who to copy, the more likely that a user will find the right trader.
The eToro trading platform is fairly simple and intuitive, but it is worth running through how to open a trade.
Essentially there are just three steps to opening a trade:
Firstly, find the asset to be traded. This can be done via a personal watchlist, or a brand new search. Click on ‘Trade Markets’. This will open a list of popular assets. These can be filtered by category via the tabs at the top of the screen (‘Stock’, ‘Indices’ etc). eToro then groups assets further, by location for example, or sector – such as ‘Technology’. Use the filters to find the asset of interest.
Once found there are a number of way to open a position. Traders can click on the ‘Buy’ or ‘Sell’ buttons to open a new trading ticket, or click on the asset logo to see more detail. The additional data includes the price chart, and also the feed – so traders can see what others have to say on that asset. From the detail screen, select ‘Trader’ to open a ticket.
With the trader ticket open, traders need to enter the amount they wish to invest, and then set the stop loss, leverage and take profit levels. Any overnight or weekend fees are listed below the ‘Open Trade’ button. Once a user is happy with the settings of their trade, they simply click ‘Open trade’ and the position will be added to the portfolio.
The eToro risk score is a measure of market exposure that eToro give to each trader. The number is between 1 and 10, where 1 is very low risk, and 10 is very high risk.
The firm calculate this number via a number of measures. For example, they will consider whether the portfolio is diversified, whether the instruments and assets being traded are particularly volatile (or not) and most importantly, the levels of leverage and equity being used.
So for example, if a trader has their entire portfolio invested in three trades, all forex pairs including the US dollar, and all in the same direction, with the highest possible leverage – eToro will give them a high risk score. If another trader has invested 60% of their account balance across 20 different trades, with no leverage and a broad range of instruments that are not particularly volatile, they will get a low risk score. Even lower if some of those trades effectively ‘hedge’ each other (Perhaps the trader has brought some ‘safe haven’ assets to hedge some stock positions.)
As ever in investing, there is no clear “right or wrong” way of doing things, but the risk score does at least give traders a good idea of the risk appetite that another trader might have, meaning they can copy traders with similar investing aims to their own – or at least ensure they understand the level of risk they might be taking copying a certain trader.
eToro fees vary based on the instrument. For example, on Forex the spread will be 3 pips on the EUR/USD pair, but 7 pips on the EUR/AUD. The overnight fees will also vary. eToro also state that spreads might change based on trade volume and volatility. Overnight fees are not applied unless leverage has been used.
So calculating an accurate fee per trade might be quite difficult, particularly if the length of time the position will be open is unknown. Generally the spread and costs will amount to 0.5 to 1% depending on leverage.
The firm also charge a withdrawal fee. The fee is based on the withdrawn amount, so $5 for sums up to $200, $10 for withdrawals between $200 and $499, and $25 for refunds above $500.
They also apply a fee on dormant accounts. An account is deemed dormant where it is not used for 12 months. The fee is $50 per month. Open positions will not be closed in order to pay this fee.