are an established binary options brand and have been evolving in the binary options sector since 1999. The pioneers of this type of investment. The firm have changed brand over the years, and were previously – rebranding to in 2013.


Regular award winners in their formative years, the firm now boast a history which has seen them turnover more than $2 billion in binary trades. They also have over 1 million traders using their platform, handling over 1 million transactions per day. Despite competition in the sector have maintained their position as one of the leading binary operators, under the tag line “Sharp prices, Smart trading“.

Low minimum deposits make them an attractive proposition. Traders can assess the binary options platform, whilst taking minimal risk. Advanced traders will also appreciate the flexibility of the trading platform which allows ‘structuring‘ of trades to enable more complex risk/reward plans to be created and executed.

Here are some of the key details about the brand;

  • Demo Account – Yes ($10,000 trading balance)
  • Minimum Deposit – £5
  • Minimum trade – £1
  • Auto Trader Robot – Yes
  • Signals service – No
  • Bonus details – £20 – Exclusive to
  • App – Yes, for Android. bonus

To take advantage of the exclusive bonus, click the logo above, or use the ‘Apply for account‘ button on the right. Open a demo account and then upgrade to a ‘real money’ account. Once upgraded to real money, that account will receive the £20 bonus within 3 days. Terms apply, and this bonus is only available via

Trading Platform trading platform

The platform has been trimmed down to deliver only what a trader needs. With none of the distractions found on other platforms. There are no gimmicks on the trading platform – just the key trading information. This might suit some traders, others may prefer a better ‘presented’ offering when they login. But few can argue that trading is clear and unobstructed. It offers a huge amount of flexibility for the trader. This clarity is why more advanced traders prefer this platform, and it makes using a strategy that much simpler.

In addition to the standard platform, the firm also offer a number of other advanced tools. For example, there are also these trading areas:

  • MetaTrader 5 – Advanced CFD trading. This area combines the trade suite with MetaTrader integration, including both MT4 and MT5. This delivers charting on par with the the market leading CFD brokers.
  • Binary WebTrader. The WebTrader platform offers traders the ability to watch and monitor multiple underlying assets and trade them at the same time.
  • Binary Next-Gen. This is the mobile app version of the platform. It simplifies trading on the go, from multiple mobile devices. Compatible with android and iPhone, the app delivers a seamless crossover trading experience.
  • Binary Bot. Covered in more detail below, the Binary Bot area gives clients the chance to build and operate their own auto trading robots. It delivers depth and detail beyond the similar services provided at other brokers.

We will continue our look at the Basic platform:

The choice of underlying asset is made along the top of the platform. As well as the usual Forex, Indices, stocks and commodities, there are also ‘randoms‘ unique to These are pure speculation and are solely for traders looking for a quick adrenalin thrill.

Option Types

Once the asset class in selected, the choice of option will appear just above the trading fields. So Forex for example, will show Up/Down, Touch/No Touch and In/Out options types. Again, the trading area below will update with the relevant fields once an option type has been selected. Each option type is covered in more detail later in the review.

The first two fields in the trading area allow traders to select the specific asset they are interested in. The actual asset is selected from the second drop down list. The first field simply reduces the list to make it more manageable. (For example, selecting ‘Major Pairs’ from the first field, will reduce the list to only the major currencies, making selection much easier).

The ‘duration‘ (or ‘end time‘) can then be selected. This dictates the expiry time of the option. This allows traders to select lengths of anything between a handful of ticks or seconds, to a whole year if they desire (and anywhere in between). This level of flexibility is unparalleled among other brokers.

Spot Price And Strike Price

There is then a display of the current spot price, and a very small price graph. Beneath these is the payout field. At, rather than ask traders to select their stake, they ask them to select the payout. The actual stake required to reach that payout will then be calculated automatically. It is the reverse of how other brokers operate, but is clear once traders have got used to it. As these fields are updated, the actual trading buttons on the right will update.

The trading buttons are large, and contain all the relevant information – The effective stake, the exact expiry, the direction the asset price needs to move in, the potential net profit and the actual raw payout percentage. Traders need to select the ‘Purchase‘ button to finalise the trade.

Traders moving to from other brokers may find the trading platform unfamiliar, as it is a fairly unique design. It does however, offer a wealth of flexibility and retains much of the simplicity that has made binary options so popular.

Trader choice offer options on forex, commodities, stocks and indices. Their asset lists are good. Currency pairs are the most comprehensive list. Combined with the huge flexibility of expiry times, offer a large range of options for traders.

They offer four main kinds of option:

Up/Down – The basic binary option. Will the asset rise in value, or fall? (Higher/Lower is a similar choice under the same heading, and is similar to a “ladder” option – in other words, will the price finish higher or lower than the predetermined price – not the strike price. As these require greater price movements, the payouts are generally higher, sometimes as high as 1000%)

Touch/No Touch  – Will the asset price touch a certain price level within the duration period, or not? The flexibility within the platform allows trades to be ‘nested’, making more complex trading strategies possible, where risk and reward can be shaped even more accurately.

Ends In/Out – At the point of expiry, will the asset price be within a preset range of values, or outside of that range?

Stays In/Goes Out – Similar to Ends In/Out, but here the question is will the price stay within preset price levels throughout the duration of the trade, or will it move out of the values at any point during the trade – once, at any time, is sufficient.

Mobile App deliver a free, high quality mobile trading platform. Compatible with solely android (2.3 and higher) at present. It allows traders to trade the full range of options available on the website, and the full list of assets.

The trading screens retain the same look and feel as the website, and trading remains clear and simple. The portfolio area lists any open trades, and a history of closed trades too. The Cashier area allows for deposit and withdrawal requests.

The android app is developed and updated regularly, and an iPhone app is in development and coming soon.


Payouts at are excellent. They are offer “two way” prices. This means the payout for each option is separate, and can therefore be a little higher. On occasion, some Up/Down payouts will reach 100%, but generally will range from 81% to 94%. As ever, the payouts will vary based on expiry times and the asset selected. Higher payouts are available with different trading options too, such as Higher/Lower.

Withdrawal and Deposit offer the largest range of deposit and withdrawal options of any binary options broker. Minimum deposit requirements change depending on the deposit method used, but start from just £5, making them a great starting point for new traders. Bank wire transfers carry a minimum deposit of £25, credit and debit cards have a minimum of just £10 and online e-cash accounts have the £5 minimum deposit option (brands such as Skrill, Neteller, FastPay and WebMoney).

Withdrawals are generally available via the same list of sources. Processing times will vary – for example, a bank wire transfer will take 5 days to process, where an e-cash transaction to Skrill or Neteller will be processed in 1 day.

Withdrawals to credit and debit cards will take 3 days to process. The firm certainly offer a broad range of methods for depositing or withdrawing funds, so traders should be able to find a solution that suits them. Withdrawals are often the biggest source of disputes with binary options brokers, so it is worth clarifying the desired method.

Other Features

The firm offer their clients the following features and benefits:

  • Charting– offer a range of charting options to aid technical analysis. Some tools are downloadable, others operate on the website. charting

  • Range of Educational material – A range of educational material is available, including eBooks, videos and online seminars.
  • Randoms – Purely for those seeking some entertainment, Randoms are exclusive to
  • Market Data – Via both chart packages and live feeds, offer a range of live market data.


Binary Bot from also offer a feature to build and operate a robot for auto trading. As well as being the home of sharp traders, now also deliver ‘advanced platforms’ – the ‘Binary Bot’ platform being the latest.

This trading robot gives users the chance to put together an automated trading system. The feature is more advanced than rival broker offerings. There is greater depth and levels of complexity to the settings that deliver a more accurate and precise setup. This enables traders to really be specific about their trade triggers, and operate the robot as a auto trader with confidence.

Binary Bot sticks to the look and feel, which is cut back and simple. The flashing or pulsing price graphs favoured elsewhere are replaced with more features and ease of use. This is a great new addition for a brand that has always tried to stay at the forefront of innovation in the sector.